We talk about when it all works. The sunny day scenario.

We highlight it. We get excited. We show the investors. We show our friends.

But it’s gonna break.

You’ll get 8 inches of water in the basement. Your client will no-show. You won’t get a response. You’ll get stuck on the side of the road. The power will go out. The user will do something you never thought of. You’ll have no internet connection.

What will you do then?


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