We talk a lot about what products we want.
If you’re a builder, it’s useful to think about it the other way around. What do products want?
Products want to be used. They want to delight. They want to solve a problem. They want clarity. They want to grow your business.
Good builders and product owners don’t force the product to perform. They guide it. They give it the resources it needs. They allow it to become.
Our job is to help a product get what it wants.
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