“To revolutionize the embedded development industry by delivering innovative DevOps solutions that streamline workflows, empower developers, and delight customers. We are committed to modernizing embedded development practices, relieving operational burdens, and consistently providing exceptional value.”
In some ways, mission statements are meaningless cliches. You can say what you want because does it really matter? Does a mission statement make a difference?
But also, if you care, your mission statement can perform a few important jobs for you:
- It can provide the North Star when you’re face down in the muck, at night, in the rain, and have no idea which way is up.
- It can signal to your audience that you might be the people that can solve their problems.
In order for a mission statement to perform either of these tasks, or mean anything at all, you gotta believe it. You gotta be proud of it. You gotta act on it.
Action is everything.
