What’s in a Title?

When you work for yourself, you can give yourself whatever professional title you want.

So why take conformist or boring titles like CEO, lead engineer, or machinist?

If you want to be the “Curator of Human-Centered Synergies” or the “Chief Evangelist of Synergistic Paradigms,” no problem. Even “Mindful Experience Architect” might be the one.

However, you’d better know your audience, because that title is the first they see in your professional bio.

If you’re selling vision and vibe, then sure, make your title sing. But if you’re building trust, shipping product, or solving gritty problems, your audience might be looking for something a little more boring, yet understandable.

The point is to remember the purpose. Titles are shorthand. A signal. A pitch in a single phrase.

What are you signaling?