The Eisenhower Principle teaches us that we should focus on what’s important, rather than just what’s urgent (for someone). 

This certainly has been a life-changing concept for me. I’ve become an expert at sorting the important from the urgent, and it’s made me much better and happier. It’s made me a better leader. It’s made me better at helping others.

But sometimes they align. Sometimes the urgent thing is also the important thing. 

In that case, do it. There is no tomorrow or Monday or later today.

Do it now.


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