It’s obviously campaign season. One knows this because the yard signs are everywhere.
Most times, the purpose of advertising is an overt, clear, transactional call to action — buy this, travel here, hire me.
But the purpose of political yard signs is more subtle. Yard signs announce one’s tribe affiliation.
“This is the team that I align with. You should too.”
“Wanna be my friend? You should vote for this person.”
“This is the person that sees the world the way I do. The right way. If you want to see the world the right way, this is your person.”
“I’m a smart person, and this is my candidate. The other candidate is for dumb people.”
Quite frankly, political yard signs confuse me.
