Higher RPMs!
More torque!
Lightweight design!
Ergonomic handle!
Pistol grip!
Cordless!
Brushless motor!
Sustainable materials!
Keyless chuck!

Yes, but what does it do?

It makes holes. A person isn’t in the market for a drill because of the features. They’re looking at drills because they need a hole.

What does your thing do?

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