You got a bonus. You deserve this shiny new black truck.
You got a raise. You deserve a little something for yourself.
You work hard. You deserve to take that vacation.
You’re a great worker. You deserve a raise.
You’re tired. You deserve to be pampered.
You’re a good person. You deserve a good life.
“You deserve it” is a powerful sales pitch that hits deep in our core. Marketers know this and use it because it works. It works because if we deserve it, we’re rightfully getting what is ours. If we rightfully get what is ours, we satisfy our internal sense of justice.
“I got a new truck and justice has been done!”
But that’s all it is — a sales pitch.
Don’t conflate “I deserve” with “I desire.”
