That’s about 450 words. What will you say?

It’s a hallway conversation. A coffee line moment. A surprise introduction or run-in at the grocery store.

That’s just enough time to either make someone lean in or check out. It isn’t long enough to say everything. But it’s more than enough to say something.

Will their eyes glaze over or flit about? Or will their pupils narrow just a bit as the muscles around them tighten slightly?

Start with the spark. Not the history. Not the digression. Not the explanation.

The spark.

What’s the essence of the story?

You’ve got 3 minutes. What will you say?


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