Boom or Bust

Sudden prosperity. Sudden failure.

Substantial upside. Substantial risk.

Either/or.

Or both.

Or maybe boom at the cost of bust.

When you create something, take on work, or choose a direction, you make a bet. You decide what you’re willing to put into it. Time. Money. Reputation.

You imagine what success might bring.

How much time do you spend considering what the cost of a boom might be?