Planned Obsolescence

The Romans built their structures to last.  As it turns out, somebody envisioned what we can see today. They built their buildings to outlive them. The fact that we can visit the Colosseum today isn’t an accident. They did it on purpose.  When...

The Tilly Norwood Problem

Do you know Tilly Norwood? She’s pissing some people off.  Tilly doesn’t get tired. She’s never in a bad mood. She won’t have an addiction problem. She won’t get pregnant (unless the script calls for it). She can run the lines and the scene a thousand — a...

Dancing with the Instant Gratification Monkey

Procrastination is evil, right? “Early bird gets the worm.”“Never put off till tomorrow what you can do today.”“Procrastination is the thief of time.” Most of us know the Instant Gratification Monkey quite well. The YouTube rabbit holes. The “importance” of...

Money — A Number and a Feeling

Money is a number. It’s a number on the paycheck, on the bill, and on the spreadsheet.  Buying 5 things for $20 or 1 thing for $100 looks exactly the same on the spreadsheet. But money is also a feeling. This feels too expensive. This feels like a bargain. I feel...

What Products Want

We talk a lot about what products we want. If you’re a builder, it’s useful to think about it the other way around. What do products want? Products want to be used. They want to delight. They want to solve a problem. They want clarity. They want to grow your...

The Laws They Don’t Teach in School

You’ll learn the laws of physics and biology in science. You’ll learn the laws of countries in civics. You’ll learn the laws of language in English class.  But you won’t learn these. Which is unfortunate, because knowing these laws affects us every bit as much as...

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