by John Macdonald | Jan 13, 2025 | The250
Montgomery Ward was the first to use “Satisfaction Guaranteed” on his pioneering mail-order catalog in 1875. At the time, it was a novel way to use trust to stand out from his competition. Trust in the mail-order business was a problem. It appears he...
by John Macdonald | Jan 12, 2025 | The250
What direction are you headed?What are you trying to do?What’s a path you’ll try to get there?What are you asserting?What will be the change you make in the world? If you don’t have answers for those questions, Resistance is winning. Resistance is...
by John Macdonald | Jan 11, 2025 | The250
You won’t need to cut the lumber yourself.You won’t need to make the dryer yourself.You won’t need to apply for the permits yourself.You won’t need to carry the stuff from here to there yourself.You won’t need to test if it meets the...
by John Macdonald | Jan 10, 2025 | The250
Higher RPMs!More torque!Lightweight design!Ergonomic handle!Pistol grip!Cordless!Brushless motor!Sustainable materials!Keyless chuck! Yes, but what does it do? It makes holes. A person isn’t in the market for a drill because of the features. They’re...
by John Macdonald | Jan 9, 2025 | The250
The first question is, “Does it work?” But we must qualify that according to the question, “Who’s it for?” So the important but often overlooked first question is, “Does it work for the right person?” It may work for the...
by John Macdonald | Jan 8, 2025 | The250
Software developers found a new methodology called Agile. Imagine you hire a contractor to renovate your entire house while you’re still living in it. The Agile approach is for the contractor to work on one room at a time. This allows you to continue living...
