The Power You Have

“I have no power” isn’t true. Nor is “I have all the power.” So it’s somewhere in between. What is it? Start with you — your history, the things you’ve seen, felt, and experienced. Your perspective. Continue with your...

Halloween Business Statistics

Halloween is fun.  Americans spent almost $12B on Halloween in 2024 72 Million trick-or-treaters in 2024 Each household spent an average of $51 on candy and $104 total on Halloween related items Haunted houses generated almost $500M The 12-foot tall skeletons...

Not All Clowns Have Red Noses

If you want to be a clown, you might think you should start by buying the red nose. It makes sense because that’s the uniform. Clowns have red noses. You want to be a clown? Get a red nose. But does looking the part make you a clown? You may have natural talent....

You’re a Farmer

Today, you sow the seeds. Tomorrow and the days that follow, you tend to their needs. And you must continue to tend to their needs. You keep doing that, and at some point in the future, you have vegetables, flowers, or sometimes nothing. That’s just a numbers...

It’s Not For Everyone

A reminder that your plan, product, or service isn’t for everyone. I recently had to remind myself of this as I slogged and fought my way through a conversation about 4TLAS and what we do. I was meeting with someone about us. He continually asked and pushed me...

You are the Traffic

You ever get annoyed sitting in traffic? For three years, I commuted 55 miles from my place in rural Berks County to the parking garage at 19th and JFK in center city Philly. This commute required the dreaded 422 corridor (there’s even a Facebook...

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