Charge What You’re Worth

“What should we charge?”

If you’re an established service, all you need is a calculator. You can use a simple equation based on costs and time.
If you’re building a product, it’s probably not as simple an equation, but based on what the market will pay. A spreadsheet will help you here. If this, then that.

The problem isn’t actually deciding what to charge.

The problem is deciding what you’re worth.