How to Talk to AI — If You Don’t Say It, It Won’t Know (More Words, Please)

Unlike with humans, where less is more and simplicity is king, AI needs more words from you. 

Brevity doesn’t help. Succinctness doesn’t help. Inference definitely doesn’t help. 

AI doesn’t infer what you meant, only what you typed. Verbosity helps. Overexplaining helps. More data helps. Even rambling on helps (sometimes). 

Boss directive:

“Our Facebook ads for the new coaching program aren’t converting like they should. We need better messaging.”

Here’s how to ask your friendly neighborhood LLM.

Prompt:

“You are a senior direct response copywriter who specializes in Facebook ads. You’ve worked with coaching programs, especially ones that target professionals who are looking to make a meaningful change in their careers.

You understand how to write ads that connect emotionally, build trust fast, and drive action from people who are skeptical or distracted.

We’re marketing a career coaching program for professionals ages 35 to 50 who feel like they’re stuck in their careers. They’re not in crisis, but they know they want something different. Some feel like they’ve missed their window. Others feel like they’ve plateaued. They’re capable, responsible, and looking for clarity.

The coaching program helps them rediscover what they want, regain their confidence, and design a next step that fits their current season of life.

Please write 10 Facebook ad variations. Each one should include a scroll-stopping opening line (hook), a few lines of emotionally resonant copy, and a call to action. Vary the emotional angle (e.g., frustration, hope, ambition, regret, clarity). Avoid buzzwords. Avoid vague promises. Keep it tight, clear, and human.”

More is more. 

Next up: Clarity Over Cleverness