AI can be both the most brilliant teammate or the worst. 

It all comes down to how you talk to it. 

Talk to it? Yes. ChatGPT, Claude, and Gemini are Large Language Models (LLM). They understand language (maybe like humans, maybe not, the jury is still out), or at least, they “work” with language.

Regardless, you gotta talk to it. 

So here is a series on how to talk to AI to get what you want out of it. The common vernacular is “prompt engineering.” 

The theme throughout this mini-tutorial is work and specifically marketing. I’ll walk you through how you can use an LLM (any of the above will work) to do some professional tasks.

Each article will tackle one key principle, paired with a real-world scenario and a prompt for you to use.

Getting what you want is not just about what you ask. It’s about how you ask.

Tomorrow: Roles, Goals, and structure.


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