The turtle doesn’t always win the race, regardless of Aesop’s famous fable.

Move fast and break things is the famous motto of Facebook developers during its formative years.

It’s great motto for a product like Facebook because:

  • Nobody’s life or safety depends on Facebook. If it’s broke, so what? 
  • It requires thinking differently and encourages (and empowers) the developers to innovate and try stuff. 
  • We don’t know which features will succeed. Feedback on new features/innovations faster is how we figure out where we need to go. 
  • Also, we know we’ll have bugs. Our customers will find them faster than we can. 
  • We’re not stodgy or pretentious. Let’s not act like it.

Also, it’s a crummy motto for a product like an airplane because:

  • Everybody’s life depends on it. 
  • Successful airplane development is built on the back of over a hundred years of collective and systematic development. We have tried and true methods that work, including a chain of command. 
  • We know what an airplane is supposed to do. New versions should do it faster, with more comfort, and less cost. No surprises. 
  • We’d better not put that thing in the air with passengers in it if something doesn’t work.
  • We’re professionals. We know what we’re doing.

You have an opportunity to choose your approach. AI can certainly help you move faster and break things. But AI can also help you go slower and steadier. 

Neither is always correct. 


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