“Never quit” is a dumb mantra. 

It embodies everything that’s wrong with hustle culture, toxic positivity, and faux leadership (and parenting) through motivational posters.Β By the way, manipulators use the “never quit” mantra to keep you hooked in, not for your benefit, but for theirs. Yes, that’s how they get ya.

The most successful, happiest, and content people you know, follow, and admire don’t “never quit.” Rather, they figure out what and when to quit. Not every path leads to success. Not every path leads you to where you want to go. Not every path is good for you.

To be successful, happy, and content, youΒ willΒ have to go through the shit. Not around it. No shortcuts. Sometimes, to get where you want to go, you will definitely have to not quit. But not always.Β You need to do the work to know when to quit and when not to.

Your new mantra — Sometimes quit!

It doesn’t look good on a poster. It’s not a great sound bite. Rocky would never tape it to his mirror.

But it’ll serve you better. 

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