“This is how we’ve always done it” may sink you.
We love to lock in our processes and methodologies once we’ve had some success with them. That’s just human nature. Familiar patterns, especially ones that have produced success in the past, help us execute with predictability.
We do it for very good reasons.
Constantly rehashing and re-evaluating the way we do things is exhausting.
I need to spend my limited brain cycles elsewhere.
If we’ve had success before, why wouldn’t we again?
But culture changes, a competitor invents new and improved, and the never-ending march of technology transforms our tools and capabilities.
Fancy offices, in-person perks, prime and expensive real estate, and hours worked are the way we’ve always done it. And the big guys, even the big guys at the forefront of the tech sector, don’t want to let it go.
Which offers an opportunity to the upstarts, the rebels, and the troublemakers. Now is the time to be a square peg in a market full of round holes.
