Dunning-Kruger is going like gangbusters right now.
Every entrepreneur, Chief Operating Officer, and anyone with an idea but no knowledge of how to actually do it now thinks they can.
AI, of course.
“We’ll have AI do that.”
“I can reduce my workforce by 30%.”
“I’ll vibe-code that myself.”
To some degree, and in some specific instances, that might be true. AI does indeed provide capacity and capability that never existed before.
However, this capacity and capability uncover the need for more expertise. Not less. Maybe that expertise shifts from one capability to another and moves capacity to a different area of the pipeline. But it doesn’t remove the need for expertise.
Someone always wins the lottery. And they’ll be sure to tell you about why they did, how they did it, and how they can help you do it, too.
But you’re probably better off investing in developing expertise rather than a lottery ticket.
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