The Last 5%

I usually use the grocery store that’s three miles from my house.

It’s easy, clean, and covers 95% of what I want and need on a daily basis. No complaints.

However, if I want or need that last 5%, it’s a 45-minute drive. Do I want to? Do I really need to? Is it worth it? Can I make do without?

The last 5% always requires time, energy, and resource commitment.

Is it worth it?

Only you can decide, but remember that your competitors are making that same tradeoff.