April 24, 2026 1 minute read

The Objectives Trap

The people selling life plans tell you that you need to set objectives.

Your boss, shareholders, or HR department tells you that you need to set objectives.

And then, of course, you gotta measure yourself against these objectives.

What happens if you meet all of your objectives? What if you change your mind? What if you don’t meet some or any of those objectives?

Maybe you’ll get an attaboy. Maybe you’ll get your hand slapped. Maybe you’ll get fired. Maybe you’ll find yourself down some road or at the bottom of some gully that you never, just because someone else told you you needed objectives.

What do you want to do? Deep in your soul.

Do that.


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