We all have “were you there?” cultural moments.

Maybe a sporting or music event, a rally, a movement, or even a disaster.

These moments live in our memories specifically because of their cultural relevance. A collective experience. A shared experience with those who were there, yes, but also with those who cared, even if they weren’t.

It’s also possible that these moments gain momentum for you as time marches on. When it happened, maybe no big deal, or at least not as big of a deal as when you look back.

Memories are a funny thing.

And shared memories make everything bigger.

Be on the lookout for shared memories.


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