It matters quite a lot who’s in the room.
How you speak. How you see yourself. What your role is. What the others’ roles are. What do they care about. What terminology you use. Which story you tell.
If you’re talking to the engineering team, tell them how the stuff they’re making matters to the company and the customers.
If you’re talking to the financial team, tell them how the money they’re saving matters to the company and the investors.
If you’re talking to the marketing and sales team, tell them how gaining customers matters to the company and their own bank accounts.
If you’re talking to the admin team, tell them how their day-to-day effort matters to the workers and the leadership.
If you’re talking to the investors, tell them how their investment matters to the world and the inevitable success that follows.
All the same message wrapped up in a myriad of stories.
Always know who’s in the room.
