Belief is a powerful motivator. Maybe the most powerful.
One of the reasons someone who has a choice of work chooses to stay at a particular job, even if the company isn’t doing well, is belief. It can be belief in the mission, the leadership, or that there is a pot of gold at the end of the rainbow.
Belief that we’ll get there and we’ll do the thing and I want to be a part of it.
Belief is about story. So, what’s the story of the mission? What’s the story of leadership? What’s the story of our future financial gains?
Build a great story in order to create belief.
