In the 2000’s into the 2010s, Apple did the unthinkable.

They cannibalized their own massively successful product’s market share with a new product. They killed the iPod with the iPhone. MBA’s and executive leadership would have told them it was stupid.

But then again, contrast that with Kodak, which followed the academic advice. They didn’t commercialize their own technology for digital cameras precisely because they knew it would cannibalize their cash cow — film.

We know where this all ended up.

Yeah, that’s one example, and there are plenty of counterexamples, but there’s a lesson here for you and me.

Don’t be afraid to kill your darlings.

Your beliefs. Your workflows. Your homegrown tools. Your sure-fire solutions. Your mega-hits.

Even the ones that served you well.

Time moves on, as does knowledge, as do abilities, as do teams.

You should move on also.


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