Humans have been competing with machines and systems for over a hundred years.

The human creator can win if he asks himself the right question.

We got machines and assembly lines pumping out millions of coffee mugs. We can go to Walmart and buy as many as we want in as many colors and styles as we want for a $1 each.

The clay artisan that asks herself the right question isn’t trying to compete with the machine or Walmart as she handcrafts her mugs and then carefully places them on display for sale at the front of her studio.

The question she asks herself is, “who’s it for?” If she gets that right and then serves that audience, she’ll find the customers who matter to her and keep her in business.

Content creators can ask themselves the same question. If they get it right and serve that audience, AI won’t ever take their job.

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