Think Different

Apple started this advertising campaign in 1997 and it continued through 2002, but it still lives on some product boxes and in the literature.

Does it matter? Does it mean anything? Is it just words?

Yes, it’s advertising. So it’s just a slogan to sell products. A great idea.

However, I think it’s a better slogan for today. Not for selling Apple’s or anybody else’s products, but for how you should show up in the working world.

AI breaks a new dawn.

Show up and think different.