Rules for Rocket-Making (Question Every Cost)

As engineers, we have a love-hate relationship with cost. On the one hand, we like to start with a clean sheet of paper and dream. What if cost didn’t matter at all? What could we build? But also, cost is one of those existential variables that...

Rules for Rocket-Making

When Elon started SpaceX, he looked around at the history, players, and current state of rocket-making and believed it could be done better, faster, cheaper.  He came up with a set of rules that engineers would live by in SpaceX: Question every cost. Have a...

Name It

Name it.  Your project.Your book.Your song.Your app. Your company. You can change it later, but name it today. Once it has a name, it exists.  Share this: Share on Facebook (Opens in new window) Facebook Share on LinkedIn (Opens in new window) LinkedIn Share...

Sometimes you Just Gotta Get It Done

It doesn’t have to be perfect. It doesn’t have to be special. It doesn’t have to be good enough for someone else. It doesn’t have to be your best, but it better be your best effort at the moment. But it has to be done.  Share...

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