October 26, 2026 2 minute read

Baadar-Meinhof Phenomenon Meets the Curse of Knowledge

The Baadar-Meinof Phenomenon is “a cognitive bias in which a person notices a specific concept, word, or product more frequently after recently becoming aware of it.”

Remember when you were in the market for a particular car and then, almost all of a sudden, you started seeing them everywhere?

Yeah, it’s that.

It’s a combination of selective attention and confirmation bias.

The Curse of Knowledge happens when “you are an expert or know how to do something, so you assume everyone does also.”

Maybe you’ve heard yourself say, “Just open the settings and change it,” and you get a blank stare in return.

It’s that.

It’s a cognitive bias that comes from devaluing your own understanding of how something works or the procedure needed to do it. It’s basically a perspective problem. “From my perspective, this is easy. Why can’t you see it?”

Consider AI today.

AI seems like it’s everywhere, and if you’ve spent any time with it, it sure seems easy to use.

But when you talk to people, you realize that although most people are aware of AI, they’re not that affected by it, nor do they really know how to use it effectively.

A lot of the conversation about AI happens among people who already spend a lot of time thinking about AI. Like myself. I easily forget how much background we’re bringing to the conversation.

Then we wonder why everyone else doesn’t see what we see.

AI is a technology. Yes, it has, and will continue to, affect the world.

But it’s not the end of the world.


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