by John Macdonald | Dec 8, 2022 | The250
We didn’t always distrust. We used to trust many of the institutions that mattered. Occasionally we’d be disappointed. Maybe our trust was a little misplaced, but by and large, most of the institutions were generally trustworthy. Except... by John Macdonald | Dec 7, 2022 | The250
Steven Pressfield. The War of Art. Read it. Then read the rest of his series on Resistance. We’re all stuck. We’re all distracted. And we’re all 100% complicit in our own inertia. And yet… Resistance. The World and its... by John Macdonald | Dec 6, 2022 | The250
Apple’s tagline, coined in 1997 by its (supposed) rebel leader Steve Jobs, is “Think Different.” Like all marketing taglines, it invokes an emotional response that helps you identify your tribe. And like all great taglines, it’s abstract enough... by John Macdonald | Dec 5, 2022 | The250
I’m an engineer. That’s both a vocation and a personality trait. In college, engineering students are taught that engineering problems have a correct answer — a perfect solution, you might say. On a test, they usually do. But in real life, there are... by John Macdonald | Dec 4, 2022 | The250
If you’re starving and before you sit a plate of carrots and a bowl of razor blades, your choice is instinctual. What if, however, your choice was between peanut butter and vegemite? In this case, your choice depends on where and with whom you grew up.... by John Macdonald | Dec 3, 2022 | The250
Scarcity drives the cost and the status of many things. For some things, this works. For example, take the Mona Lisa. Scarcity works here because who cares how much someone is willing to pay for it? The status it proffers on its owner is meaningless...