Visible and understandable.
You may have the data, but unless you make it visible and understandable, it doesn’t matter.
You may have the test results, but unless you make them visible and understandable, it doesn’t matter.
You may have the requirements, but unless you make them visible and understandable, it doesn’t matter.
Where do people want to look? Where do they normally look? Where does it make intuitive sense to look?
Make it visible there.
What is it trying to say? What does it need to say? What’s the story?
Make that understandable.
Show them.
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