Jarring the User

Have you ever reached for the hot water knob on a sink and either the handle turns the wrong way, or the cold and hot water knobs are backward? It’s jarring.   First, you freeze. Confused. It takes you a blip to get your bearing. You might even, just for a...

Leading Like a Light Wave/Particle

Scientists have reconfirmed one of the most famous and vexing theories in physics — light is both a wave and a particle. Which is it when? That depends on whether it’s being observed or not.  If you measure it, it’s a particle. Precise and...

The Town Water System Problem

Your town decides to build a centralized water system. It helps many in the community. It’s more efficient. It provides standardized quality and access to that quality for more people. The generated revenue lessens individuals’ tax burden.  But, you have a well,...

Knowing Your Advantage (Startups vs Enterprise)

When you’re a startup, here are some of your advantages: Flexibility – You can say “yes” or “no” to anything Decision-making – You can decide for yourself  Speed – You can start, stop, finish, or change at any time Attention – You can be...

You Can’t Design for the Real 100-Year Flood

The 100-year flood, or for that matter, the 1000-year flood isn’t a real thing.  It’s a set of statistical values used for engineering, insurance, and planning purposes. The engineers who design the burms, drainage, and pumps need a target. The actuaries need a...

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